Wednesday, September 4, 2013

Personal Injury Telemarketing: Columbus, OH Chiropractor Discusses Preventative Care

Personal Injury Telemarketing: Columbus, OH Chiropractor Discusses Preventative Care


When it comes to using the education that chiropractic doctors get in their professional training, and helping to provide spinal care services in a community, experts and experienced doctors will readily admit that much of the hard work involved comes down to messaging. Chiropractors need to represent themselves well in order to be seen and heard in a local area. That means investing in a nice office space, a great sign and an attractive logo and slogan. It also means doing lots of internal types of marketing, and making sure that these marketing campaigns are set up well and work effectively.
At the Accident Referral Network, a personal injury telemarketing resource for chiropractors, we pay particular attention to what works in chiropractic marketing. We help firms to get over all of the obstacles in their way, in order to grow and expand over time.

Putting Chiropractic Care in Context

So how do you chiropractic doctors really leverage the value of their services and talk about them in the context of the greater healthcare industry? For one good example, check out this post on the Gahanna Chiropractic Blog representing an office in Gahanna, Ohio which is just outside of Columbus, OH. Here Dr. Chris Stevenson and Dr. Nicholas Southworth talk about the value of preventative chiropractic care in a post called ‘How is chiropractic care like health insurance?’

The best prescription for illness is to give your body the tools to avoid becoming ill in the first place.” writes a practice blogger. “Regular chiropractic care can be a very useful component in keeping you healthy.”

In addition, Drs. Stevenson and Southwork talk about spinal care as routine maintenance for your body, and point out that by creating the right conditions for an active lifestyle, and maintaining good body capabilities, individuals can prevent falls and some of the other kinds of major problems that put seniors and others in the hospital or threaten an individual’s quality of life.

By pointing out these kinds of values, these doctors are showing prospective patients what they can expect from chiropractic care. They are also showing how these kinds of services have a very real role in the overall health and safety of the local population and why these kinds of practices contribute so much to the choices that locals have in addressing a variety of health issues.

Even with these kinds of excellent internal outreach, chiropractors can still face problems getting enough patients in the door. Doctors who struggle with how to set up the right marketing campaigns can reach out to the Accident Referral Network to look at a range of third-party personal injury telemarketing services that can help to bring in more new patients and support ongoing operations at a medical business focused on chiropractic care and services.


Thursday, August 22, 2013

Personal Injury Telemarketing: Ohio Chiropractor Patient Outreach

Personal Injury Telemarketing News: Ohio Chiropractor Patient Outreach


How do professional chiropractors get through the challenges of finding new patients and explaining why their services are important in a community? At the Accident Referral Network, we are always looking at the best ways to help practices to do multi-channel outreach and how all sorts of new media opportunities can help. In addition to using our effective personal injury telemarketing service to bring in new patients, doctors are also using social media venues and other digital or online tools to ramp up their presence in a community.

Patch.com: A Business Resource

Right now, the Patch.com brand is perhaps most familiar for CEO Tim Armstrong’s impromptu canning of Abel Lenz, which ended up reaching a global audience. However, one thing that gets overlooked is that “the Patch” can also be a viable way for a local business to talk about a community and integrate its message into greater message about where people live. One excellent example of this is in the Canton, Ohio Patch where Dr. Michael Rauch has contributed various posts that mix local current events with helpful health information. In a series of February 2012 posts Dr. Rauch talks about a walking club starting up in Canton, and links that to some very specific suggestions about how to practice the low-impact and healthful activity of simply walking around town. Dr. Rauch has even gone a step further and integrated these public events with free chiropractic screenings for participants. This really sticks out to us in terms of the most practical ways to get a chiropractic brand in front of more people. Using public events this way is a very underutilized type of marketing. In fact, it really blurs the line between marketing and simple community participation. In the same ways that big corporations give large philanthropic contributions to communities, professional chiropractors can offer their services in ways that help individual local residents to live better and stay healthy longer.

Augmenting Internal Business Messaging with Personal Injury Telemarketing

It’s a great ideas to reach out to a community with online blogs and other resources, but sadly, that’s not always the complete solution for getting business visibility. Even with the best outreach, it can be hard to get a chiropractic brand in front of the right people. Accident victims or other patients aren’t always patrolling the Internet to latch onto the best professional messaging. That can create serious problems for a practice that desperately needs more attention to stay profitable. For any practice that has trouble maintaining a healthy patient roster, the Accident Referral Network can help. This personal injury telemarketing business has a long track record of partnering with doctors to bring in the volume of patients that will keep the doors open and keep a chiropractic business profitable, so that doctors can focus on providing superior patient care.          


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Wednesday, August 21, 2013

Personal Injury Telemarketing News: Looking at Sports Injury

Personal Injury Telemarketing News: Looking at Sports Injury



Among the many different kinds of chiropractic offices operating around the country, one specific category of care may not receive the same kind of attention as other services offered by general chiropractic wellness centers. Nevertheless, sports injury care is a major part of the chiropractic field. Athletes experience a wide range of injuries in the course of playing contact sports or striving for top performance in a range of other sports, and generally extending their body abilities over time.
With that in mind, at the Accident Referral Network, we look at how chiropractors use specific kinds of marketing, including sports injury marketing, to build their practices from the ground up and to attract new patients in a local area. Our third party personal injury telemarketing service works with chiropractic doctors to enlarge their audiences and get their messages out to the public.

Sports Injury Outreach

A good example of chiropractic sports injury online patient education is prominent in this Pure Chiropractic sports injury blog. Dr. Jason Hare, D.C. talks about the various kinds of ‘shin splints’ or shin pain that runners encounter, while weighing in on a trendy practice called forefoot running as a potentially risky activity.

“If anything,” writes Dr. Hare, “I see an increase in difficult-to-treat forefoot joint problems in forefoot runners in my chiropractic clinic in Nanaimo.”
In addition, Dr. Hare talks about using elements like vitamin D for better sports health, and about some major dangers of seasonal sports such as skiing, where an accident on the slopes can twist the spine and cause severe types of injuries.

“Many a chiropractor are kept busy during the winter months treating skiing injuries,” writes Dr. Hare, including us.” Dr. Hare adds a six point plan for avoiding skiing injuries, including good warm-up activities and core stability, as well as common-sense acknowledgement of limitations and not overextending the body’s natural range of motion.

By keeping a range of informative and periodically updated content on the site, chiropractic doctors ensure that patients have useful information when they visit, and that they will be impressed with the online marketing materials, staying engaged in seeking out care and contacting the practice.

Personal Injury Telemarketing: Adding an Extended Reach to Existing Marketing Tools


At the AccidentReferral Network, we help chiropractic doctors to expand their horizons. Having an internal marketing blog is a great idea for nearly any kind of practice, but too often, these carefully built and painstakingly designed resources don’t get to enough people. That’s why we built our top class third party personal injury telemarketing service that combines high-tech equipment with skilled and experienced workers who can direct patients toward qualified care in a local community. Doctors can contact us to talk about a service that can have a “multiplier effect” on the good in-house outreach that a practice does, and how a customized program can provide critical assistance for the years ahead.

Tuesday, August 6, 2013

Accident Referral Network: The Last Chiropractor - Some Choice Words Around Spinal Treatment

Accident Referral Network: The Last Chiropractor - Some Choice Words Around Spinal Treatment



Chiropractor offices often face specific challenges related to outreach and patient education. That’s why a lot of these kinds of medical businesses use an accident referral network or third party personal injurytelemarketing services, or other kinds of marketing and outreach support. Along with these outsourcing strategies, chiropractors also brainstorm new ways to introduce new patients to what they do, and innovative narratives that explain the true role of spinal treatment to the public.

Mike Headlee’s ‘The Last Chiropractor’ blog highlighted some of these novel types of narrative demonstrations early in 2012. Posting from Marietta, Georgia, The Last Chiropractor highlights a lot of the challenges that these types of providers face and how they fit into a larger medical industry.

Real-Life Chiropractic Explanation

“Has anyone ever asked you to explain chiropractic?” writes TLC. “Have you been in a situation where you are explaining chiropractic to someone, but it seems like you’re going in circles?”
To deal with this kind of challenge, TLC suggests starting with a person’s hobbies or personal interests. By building a personal profile, the chiropractor or person explaining the chiropractic industry can tie this information into the many ways that spinal injuries or inadequate spinal support can impact the only function.

In detailing many of these “body/activity” links, TLC explains how a process called “subluxation,” which involves the subtle misalignment of the spinal column and pinched nerves, can impair individuals in various ways and how chiropractors serve patients by helping them to alleviate these kinds of erratic nerve signals.

The Last Chiropractor follows up by writing out the chiropractor’s explanation of their role: “When we remove nerve interference, your body will function and perform better on every level.” writes TLC. “Good things happen.” The post goes on to talk about how modern treatments can benefit an individual or a family, whether or not individual patients are aware of their injuries.

PI Telemarketing: Partnerships for Outreach

The excellent input from these types of blogs is just one example of how professional chiropractors keep each other informed and involved in bringing their message to a larger audience. This is, in some ways, a lot like what personal injury telemarketing firms or other services do. With the Accident Referral Network, dedicated PI Telemarketing crews will be bringing a particular practice message to patients in a local community, helping them to understand what kinds of spinal damage they may have and how these can be treated. These kinds of third party services provide essential help to a small chiropractic office that wants to become a long-term presence in a local area. For any chiropractic office or clinic that’s not experiencing the kinds of steady patient traffic that help providers to grow, it’s a good idea to get involved in planning a new outreach campaign to get the message out to more patients, that chiropractic help is going to be a critical part of an overall health plan throughout a person’s life.


Wednesday, July 24, 2013

New SD Law Bans Cell Phones for Youngest Drivers; State Hopes to Limit Motor Vehicle Accident Injury 

Industry media outlets are reporting that the state of South Dakota has recently implemented a new ban on cell phones for some teen drivers. But while those who understand the danger of distracted driving may be enthusiastic about this change to the state’s driving laws, some will also be surprised to know that it targets the 14 to 16 age range, a set of drivers that doesn’t even exist in most states.

South Dakota has the youngest legal driving age in the country. 14-year-olds in the state can get construction permits. By 16, drivers can graduate to less restricted driving permits.

The new law says a lot about the biggest dangers for residents of any state. It’s a reflection of safety agency statistics that show cell phone use and distracted driving as one of the most major risks for all age ranges, but especially for teens who have to manage mastering the fine art of driving while also handling new technologies responsibly. Along with peer pressure, inexperience, and emotional volatility, cell phone use is one of those aspects of the teen driving experience that is responsible for many roadside injuries and fatalities.

South Dakota a “Lower Risk” State?

Some who are looking at U.S. auto insurance rules and motor vehicle accident injury by state may not be surprised at more liberal driver’s license laws in a state like South Dakota that is consistently ranked as a lower premium state, partially based on its much lower population per square mile. However, the state of South Dakota does have competitive liability insurance requirements at $25,000 and $50,000 for bodily injury coverages, along with another $25,000 for personal property coverage. South Dakota may have a lower number of uninsured drivers than many states, and a lower risk in general, but its existing laws mean that it has a much bigger pool of young drivers operating on its roads, which invariably pushes up risk across the board. Articles like this one at USA Today promote the toughening of driver’s license laws for new drivers, just such measures as South Dakota has just implemented, but takes the issue a step further to ask if it might be a good idea to actually raise the age for driver eligibility.

South Dakota: Motor Vehicle Accident Injury Marketing, Care and Support Services

Having 14 to 16 year olds on the road means that South Dakota has to essentially support all of these younger drivers with effective care and representation when they are involved in car collisions or suffer motor vehicle accident injury. Medical professionals as well as mva injury marketing services and other industry related businesses need to understand what they’re up against in terms of the higher accident rates that go along with having teenagers behind the wheel. Even with these new laws, it’s crucial for South Dakota to keep an eye on auto accident liability for its young and old drivers alike.

Monday, July 22, 2013

Consequences for Michigan Auto Accident Victims

Hard Times for Auto Accident Injury Victims, Policy Holders in Great Lakes State


Some Michigan legislators and insurance insiders are proposing a cap on insurance payouts for auto accident injuries in a desperate bid to tamp down costs for auto insurance policies in the state.
A Michigan Radio post in May characterizes the proposal as a plan endorsed by Michigan’s Governor, Rick Snyder. Legislators are hoping to bring down policy premiums with this payout limit that caps an auto accident injury payout at $1 million.

Other lawmakers have other ideas. This article in the Insurance Journal points out that the new limit on injury payouts is largely a Republican plan, and that Democrat lawmakers want to take other approaches involving the scrutiny of the processes that insurance companies use to set premiums.
According to the Insurance Journal, Detroit’s Democratic State House Caucus has unveiled a proposal to limit how insurance companies use personal information, including credit history and occupation or educational status, to set premium amounts. The plan also takes a page from the Affordable Care Act in mandating that 80% of premiums be spent on payouts.

There’s no doubt that Michigan residents pay some of the highest premiums in the country. Reports from Bankrate show Detroit residents paying up to around $5000 per year just to keep vehicles legally on the road.

Some state legislators believe that more transparency from the insurance companies could help solve the problem. The Michigan Radio coverage quotes Thomas Stallworth, chairman of the Democratic caucus, claiming that an industry board called the Michigan Catastrophic Claims Coalition or MCCA “sits on $14 billion of our money but refuses to open their books.”

All of these proposals are characterized as “auto no-fault reform.” Michigan is one of several states with a no-fault auto insurance policy that requires a driver’s insurance company to pay out for injuries regardless of fault in an accident. Some critics of no-fault systems see them as adding costs to an already complicated and expensive insurance product, requiring an extensive system of multi-party claims adjusting, dedicated medical and legal services, and third-party efforts like auto accident telemarketing just to keep claims fair and working their way through an often clogged documentation system.

Consequences for Michigan Auto Accident Victims


While today’s no-fault system may cause Michigan policy holders to pay high rates for auto insurance, the above mentioned claims cap could hurt auto accident victims. Many of those who have been injured in an accident won’t really know about limitations to their payouts until they talk to either front-line staffers like auto accident telemarketing professionals, or others higher up in the legal and medical fields who will provide professional consultation and care. Doctors, lawyers or third party companies are often the vehicles of advocacy for explaining how to get the compensation auto accident victims deserve, and how to work around any effective or pending state laws that seek to constrain this important financial compensation.